With a degree in Media & Visual Communications
and university studies in Public Relations,
a talent model for advertisement,
I formed myself in the
studying in the best schools
The genre musical was not an option in Italy at that time,
then my artistic career proceeded
carrying on separately, roles of
singer, soloist dancer and actor,
mostly in Television
(all 6 italian networks)
and live shows,
especially for large audiences.
While touring stadiums & arenas as
with late Gene Anthony Ray,
in his show directed by George Faison,
I was additionally appointed as
worldwide acclaimed Leroy
(star of movie & TV serial Fame)
and the whole cast of 30
great Broadway performers.
Similarly, for a season, I served as
Back-up Voice & Tour Manager
to pop star Riccardo Fogli
These experiences began to shift my career to more
leading me in the 90’s to
conceive, direct and produce shows,
mainly for corporate entertainment.
Conventions, products launches, incentives,
gala dinners, promotional tours,
and others kind of
including choreographed fashion-shows
for sportswear brands
and exhibition organizers
like Fiera Milano International
Along the intense activity,
collecting skills and expertise,
I was soon asked to take also care of
strategic and logistic,
create media products,
scout & manage venues
and suppliers of any kind.
I ended up
organizing gala & promotional events
in their Entirety,
sometimes enjoying featured
hosting & performing roles.
I collaborated with global companies
for their italian & european branches,
among which frequently:
Kellogg, brands part of Kraft Foods,
Beiersdorf, L'Oreal, and Henkel.
With several roles, I took part at
seven different world press launches
in Italy, France, Germany & Greece
I worked with european branches of global companies
such as Harley Davidson
for which I brought their fashion shows
from the warm sea of Portofino 5*L’s docks
to the cold snow beach
(where Magic Mountain was written)
with an outdoor night show the day after
the super armoured World Economic Forum’s farewell event.
I created live peformances representing the heroes of a Lavazza Calendar
at its world press launch in Barcelona,
after molecular food was served
by Ferran Adrià
(now partner of Cirque du Soleil’s founder in Ibiza).
the first ever motto associated to a champagne
was celebrated at an international gala
by the show
I conceived, produced & directed
with 40 artists brought from 3 continents.
I continued to enjoy also hosting events,
including few ones for the World Food Program,
with which I lately happened to collaborate
again in two editions of
Vogue Fashion Dubai Experience,
by Conde Nast and Emaar,
jointly to benefit
the largest humanitarian agency
of the United Nations.
In both cases, I collaborated directly with the Presidency.
At 2000 World Summit of Nobel Peace Laureates in Rome
I was a President's Team Delegate
for the Gorbachev Foundation
I served as Artistic Director for
public activities of
for its triumphant settlement in Italy,
including directing & hosting
an international gala
with the Global Group of CEOs.
For Banca Mediolanum
I took charge of
Artistic Direction & Live Show Production
at their national conventions,
which 2015 edition was awarded at
Best Event Awards for Live Entertainment.
For an event conceived & directed at
to celebrate Libyan Football Federation's
bidding to host FIFA World Cup,
I've got a priceless chance to choose among
best New Circus artists available worldwide.
After a deep access to this international élite,
I became a New Circus expert
to the extent of being later
awarded in St Petersburg at
1st Planetary Carnival of Stage Direction
and to take part with my partner at
Festival International di Cirque de Montecarlo
as "the only artist ever performed with two different acts in the same edition"
In fact, at 2007 world's best
new talents cirque festival in Paris,
I met a talented acrobat,
with which we got married a year after.
We gradually started to share
the artistic career,
developing repertoire & artist’s image.
Despite 2008 world crisis affected also
events entertainment industry,
we soon achieved worldwide a successful reputation
and high-end positioning of
with probably no other precedents in the
nouveau cirque history.
The copious and precious resume,
including godfathering many institutional events
and luxury brands opening/launches,
was achieved in the name of
a brand new artistic discipline
that we called PHYSICAL POETRY.
for which I took charge of Full Management,
PR & Press, Marketing, Artistic Advisory,
Rigging/Pulling aerial performances,
practicing daily Massage Physiotherapy,
Stage Direction, Shooting Photographs & Videos.
We also created & performed ANIMUS FEMINA, a theatrical show, staged in french, english and italian language.
Unfortunately, even fairy tales come to an end,
as well as this fellowship,
brusquely interrupted after an intense decade.
Local Casting & Local Coordinator
for Cirque du Soleil production
I also took care of the
joint launch press conference,
of MilanoExpo Official Show
with the presidents of both parts
Creating several shows with a full cast
I also staged the first aerial show ever held
to present TIM main sponsorship
The many collaborations with
Hollywood legendary Douglas Kirkland
included live appearances and spectacular exhibitions at Vanity Fair's Anniversary,
Bangkok International Film Festival
During the Redentore Venice celebrations,
I brought in front of St Marco's Square
a team of Toyota pick-up that drove
a Marco Polo journey from Bangkok.
In Milano I realized the human part of
Michelangelo Pistoletto’s piece of art:
Terzo Paradiso - La Mela Reintegrata,
in the same square where I later set
a show to celebrate Tiffany's largest boutique in Europe.
Afterwards, I incorporated Cirque of Life s.r.l.s. to take care of
public celebratory events for both Milano airports (MXP & LIN)
and international BTL events for Luxottica Group, Mattel EMEA, World Energy Council and..
the story keep on going here