Marco Acerbi

 

With a degree in Media & Visual Communications 

and university studies in Public Relations

 

 
while supported by my soccer player salary
and a successful activity as

a talent model for advertisement,

 

I formed myself in the

Performing Arts

studying in the best schools

of Milano,

Cannes, London, and New York

 

 

The genre musical was not an option in Italy at that time,

then my artistic career proceeded 

carrying on separately, roles of

 

singer, soloist dancer and actor,

 

mostly in Television

(all 6 italian networks) 

and live shows,

especially for large audiences.

 

 

 

While touring stadiums & arenas as  

Guest Singer

with late Gene Anthony Ray

in his show directed by George Faison,

 

I was additionally appointed as

Company Manager,

entrusting the

worldwide acclaimed Leroy 

(star of movie & TV serial Fame)

and the whole cast of 30

 great Broadway performers.

 

Similarly, for a season, I served as

Back-up Voice & Tour Manager 

to pop star Riccardo Fogli 

 

 

These experiences began to shift my career to more

managerial roles

 

leading me in the 90’s to

 

conceive, direct and produce shows,

 

mainly for corporate entertainment.

 

 

 

Conventions, products launches, incentives, 

gala dinners, promotional tours,

private, socials 

and others kind of 

Special Events,

 

including choreographed fashion-shows

for sportswear brands

and exhibition organizers

like Fiera Milano International

and others.

 

Along the intense activity,

collecting skills and expertise,

I was soon asked to take also care of

 

strategic and logistic,

create media products,

scout & manage venues

and suppliers of any kind. 

 

I ended up

organizing gala & promotional events

in their Entirety, 

sometimes enjoying featured

hosting & performing roles.

 

I collaborated with global companies

for their italian & european branches,

among which frequently: 

Kellogg, brands part of Kraft Foods

BeiersdorfL'Oreal, and Henkel. 

 

 

 

With several roles, I took part at

seven different world press launches

in Italy, France, Germany & Greece 

of Yamaha Motor Company 

 

I worked with european branches of global companies

such as Harley Davidson 

and Timberland 

for which I brought their fashion shows

from the warm sea of Portofino 5*L’s docks 

to the cold snow beach 

(where Magic Mountain was written)

with an outdoor night show the day after

the super armoured World Economic Forum’s farewell event. 

 

 

 

 

 

I created live peformances representing the heroes of a Lavazza Calendar 

at its world press launch in Barcelona,

after molecular food was served

by Ferran Adrià 

(now partner of Cirque du Soleil’s founder in Ibiza).

 

 

Moët Be Fabulous

the first ever motto associated to a champagne 

was celebrated at an international gala

by the show  

I conceived, produced & directed

with 40 artists brought from 3 continents.

 

 

 

Not interested in pursuing a
business committed life
 
 
I allowed himself the time to study 
 
Asian body & mind disciplines
 
 
and at 
in Bangkok.
 
 
 
 
 
Later on I progressively managed to narrow my energies
back to entertainment.
 
 
 
After having created a danced live version of Cerino's revolutionary Four Seasons 
to promote Severn 8 
 
I extended my commitments in the Far East,
working for Sun Hung Kai 
(Hong Kong largest property company)
 
and in Thailand for Toyota Motor Corporation 
plus other brands cared by Adv & PR giant Denstu
 
 

I continued to enjoy also hosting events,

including few ones for the World Food Program, 

 

with which I lately happened to collaborate

again in two editions of 

Vogue Fashion Dubai Experience

by Conde Nast and Emaar,

 

jointly to benefit

the largest humanitarian agency

of the United Nations.

 

In both cases, I collaborated directly with the Presidency.

 

At 2000 World Summit of Nobel Peace Laureates in Rome

I was a President's Team Delegate

for the Gorbachev Foundation

 

 

I served as Artistic Director for

public activities of 

ING Bank 

for its triumphant settlement in Italy,

 

including directing & hosting

an international gala

with the Global Group of CEOs. 

 

 For Banca Mediolanum 

I took charge of

Artistic Direction & Live Show Production

at their national conventions,

which 2015 edition was awarded at 

Best Event Awards for Live Entertainment.

 

 

For an event conceived & directed at

Grimaldi Forum Montecarlo 

to celebrate Libyan Football Federation's 

bidding to host FIFA World Cup,

I've got a priceless chance to choose among 

best New Circus artists available worldwide. 

 

 

 

After a deep access to this international élite, 

I became a New Circus expert 

to the extent of being later 

awarded in St Petersburg at

1st Planetary Carnival of Stage Direction 

and to take part with my partner at

Festival International di Cirque de Montecarlo 

as "the only artist ever performed with two different acts in the same edition"

 

In fact, at 2007 world's best

new talents cirque festival in Paris, 

I met a talented acrobat,

with which we got married a year after.

 

We gradually started to share

 the artistic career,

developing repertoire & artist’s image

 

Despite 2008 world crisis affected also

events entertainment industry, 

we soon achieved worldwide a successful reputation

and high-end positioning of

priceless performer,

with probably no other precedents in the

nouveau cirque history.

 

The copious and precious resume,

including godfathering many institutional events

and luxury brands opening/launches,

was achieved in the name of

a brand new artistic discipline

that we called PHYSICAL POETRY

 

 

for which I took charge of Full Management, 

PR & Press, Marketing, Artistic Advisory, 

Rigging/Pulling aerial performances

practicing daily Massage Physiotherapy,

Stage Direction, Shooting Photographs & Videos.

 

 

 

 We also created & performed ANIMUS FEMINA, a theatrical show, staged in french, english and italian language.  

 

 

 

Unfortunately, even fairy tales come to an end,

as well as this fellowship,

brusquely interrupted after an intense decade.

 

 

 

Local Casting & Local Coordinator

for Cirque du Soleil production 

at World Expo in Milan 2015.

I also took care of the

joint launch press conference,

of MilanoExpo Official Show

with the presidents of both parts

 

Creating several shows with a full cast 

of artists,

I also staged the first aerial show ever held

at Piazza Città di Lombardia 

to present TIM main sponsorship

at  World Expo Milano 2015

 

 

 

The many collaborations with

Hollywood legendary Douglas Kirkland 

included live appearances and spectacular exhibitions at Vanity Fair's Anniversary, 

Bangkok International Film Festival 

& Venice Film Festival.

 

During the Redentore Venice celebrations,

I brought in front of St Marco's Square

a team of Toyota pick-up that drove 

Marco Polo journey  from Bangkok.

 

 

 

 

 

In Milano I realized the human part of 

Michelangelo Pistoletto’s piece of art: 

Terzo Paradiso - La Mela Reintegrata,

in the same square where I later set

show to celebrate Tiffany's largest boutique in Europe. 

 

Afterwards, I incorporated Cirque of Life s.r.l.s. to take care of

public celebratory events for both Milano airports (MXP & LIN)

and international BTL events for Luxottica Group, Mattel EMEA, World Energy Council and..

 the story keep on going here

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