Marco Acerbi

 

With a degree in Media & Visual Communications 

and university studies in Public Relations

 

 
while supported by his soccer player salary
and a successful activity as

a talent model for advertisement,

 

Marco formed himself in the

Performing Arts

studying in the best schools

of Milano,

Cannes, London, and New York

 

 

The genre musical was not an option in Italy at that time,

then his artistic career proceeded 

carrying on separately, roles of

 

singer, soloist dancer and actor,

 

mostly in Television

(all 6 italian networks) 

and live shows,

especially for large audiences.

 

 

 

While touring stadiums & arenas as  

Guest Singer

with late Gene Anthony Ray

in his show directed by George Faison,

 

Marco was additionally appointed as

Company Manager,

entrusting the

worldwide acclaimed Leroy 

(star of movie & TV serial Fame)

and the whole cast of 30

 great Broadway performers.

 

Similarly, for a season, he served as

Back-up Voice & Tour Manager 

to pop star Riccardo Fogli 

 

 

These experiences began to shift his career to more

managerial roles

 

leading him in the 90’s to

 

conceive, direct and produce shows,

 

mainly for corporate entertainment.

 

 

 

Conventions, products launches, incentives, 

gala dinners, promotional tours,

private, socials 

and others kind of 

Special Events,

 

including danced fashion-shows

for sportswear brands

and exhibition organizers

like Fiera Milano International

and others.

 

Along the intense activity,

collecting skills and expertise,

Marco was soon asked to take also care of

 

strategic and logistic,

create media products,

scout & manage venues

and suppliers of any kind. 

 

He ended up to

organize gala & promotional events

in their Entirety, 

sometimes enjoying featured

hosting & performing roles.

 

Marco collaborated with global companies

for their italian & european branches,

among which frequently: 

Kellogg, brands part of Kraft Foods

BeiersdorfL'Oreal, and Henkel. 

 

 

 

With several roles, he took part at

seven different world press launches

in Italy, France, Germany & Greece 

of Yamaha Motor Company 

 

Marco worked with european branches of global companies

such as Harley Davidson 

and Timberland 

for which he brought their fashion shows

from the warm sea of Portofino 5*L’s docks 

to the cold snow beach 

(where Magic Mountain was written)

with an outdoor night show the day after

the super armoured World Economic Forum’s farewell event. 

 

 

 

 

 

Marco gave life to a Lavazza Calendar 

at its world press launch in Barcelona,

after molecular food was served

by Ferran Adrià 

(now partner of Cirque du Soleil’s founder in Ibiza).

 

 

Moët Be Fabulous

the first ever motto associated to a champagne 

was celebrated at an international gala

by the show Marco 

conceived, produced & directed

with artists brought from 3 continents.

 

 

 

Not interested in pursuing a
business committed life
 
 
Marco allowed himself the time to study 
 
Asian body and mind disciplines
 
 
and at 
in Bangkok.
 
 
 
 
 
Later he progressively managed to narrow his interests
back to entertainment.
 
 
 
After having created a danced live version of Cerino's revolutionary Four Seasons 
to promote Severn 8 
 
he extended his commitments in Far East,
working for Sun Hung Kai 
(Hong Kong largest property company)
 
and in Thailand for Toyota Motor Corporation 
and other brands cared by Adv & PR giant Denstu
 
 

Marco continued to enjoy also hosting events,

including few ones for the World Food Program, 

 

with which he lately happened to collaborate

again in two editions of 

Vogue Fashion Dubai Experience

by Conde Nast and Emaar,

 

jointly to benefit

the largest humanitarian agency

of the United Nations.

 

In both cases, Marco collaborated directly with the Presidency.

 

At 2000 World Summit of Nobel Peace Laureates in Rome

Marco was a Delegate President's team

for the Gorbachev Foundation

 

 

He served as Artistic Director for

public activities of 

ING Bank 

for its triumphant settlement in Italy,

 

including directing & hosting

an international gala

with the Global Group of CEOs. 

 

 For Banca Mediolanum 

He took charge of

Artistic Direction & Live Show Production

at their national conventions,

which 2015 edition was awarded at 

Best Event Awards for Live Entertainment.

 

 

For an event conceived & directed at

Grimaldi Forum Montecarlo 

to celebrate Libyan Football Federation's 

bidding to host FIFA World Cup,

Marco got a priceless chance to choose among 

best New Circus artists available worldwide. 

 

 

 

After a quick access to this élite, 

he became a New Circus expert 

to the extent of being later 

awarded in St Petersburg at

1st Planetary Carnival of Stage Direction 

and to take part with his partner at

Festival International di Cirque de Montecarlo 

as "the only artist ever performed with two different acts in the same edition"

 

In fact, at 2007 world's best

new talents cirque festival in Paris, 

Marco met a talented acrobat,

with which he fell in love quite instantly

and got married a year after.

 

They gradually started to share

 the artistic career,

developing repertoire & artist’s image. 

 

Despite 2008 world crisis affected also

events entertainment industry, 

they soon got worldwide a successful reputation

and high-end positioning of

priceless performer,

with probably no other precedents in the

nouveau cirque history.

 

The copious and precious resume,

including godfathering many institutional events

and luxury brands opening/launches,

was achieved in the name of

a brand new artistic discipline

that they called PHYSICAL POETRY

 

 

Marco took charge of Full Management, 

PR & Press, Marketing, Artistic Advisory, 

Rigging/Pulling aerial performances, 

practicing daily Physiotherapy,

Stage Direction, Shooting Photographs & Videos.

 

 

 

 They also created & performed ANIMUS FEMINA, a theatrical show, staged in french, english and italian language.  

 

 

 

Unfortunately, even fairy tales come to an end,

as well as this fellowship,

brusquely interrupted after 10 intense years.

 

 

 

Local Casting & Local Coordinator

for Cirque du Soleil production 

at World Expo in Milan 2015.

He also took care of the

joint press conference launch,

with both companies' presidents

 

Creating several shows with a full cast 

of artists,

he also staged the first aerial show ever held

at Piazza Città di Lombardia 

to present TIM main sponsorship

at  World Expo Milano 2015

 

 

 

The many collaborations with

Hollywood legendary Douglas Kirkland 

included live appearances and spectacular exhibitions at Vanity Fair's Anniversary, 

Bangkok International Film Festival 

& Venice Film Festival.

 

During the Redentore Venice celebrations,

Marco brought in front of St Marco's Square

a team of Toyota pick-up that drove 

Marco Polo journey  from Bangkok.

 

 

 

 

 

In Milano he realized the human part of 

Michelangelo Pistoletto’s piece of art: 

Terzo Paradiso - La Mela Reintegrata,

in the same square where he later set

show to celebrate Tiffany's largest boutique in Europe. 

 

Afterwards, he incorporated Cirque of Life to take care of

celebratory events for both Milano airports (Malpensa & Linate)

and international events for Luxottica Group and Mattel EMEA

 

And the story goes on here

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